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Cash Flow Management: A Course to Stability

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32721
03.27.2025
Cash Flow Management: A Course to Stability

Setting up and forecasting cash flow (Cash Flow)

Consulting from the company Proactisasle

Introduction

Any business holds on money, but not everyone controls them effectively. It often happens that there is profit, but no free funds. The company seems to be growing, and inside - constant cash gaps, delays with payments, anxiety before each new month.

The reason is simple: finances are considered, but Not controlled . Or rather, it is not controlled The movement of funds or cash flow. This is the heart of the company, on which not only its current state depends, but also the ability to develop, invest, withstand market fluctuations.

Company Proactisasle offers a service vital for any modern business: Cash Flow setting and forecasting . We help to see not only what has already happened, but also what will happen tomorrow, a month and six months later. We set up control, planning system and tools that make finances predictable.

The main part

Why Cash Flow is more important than it seems

Many owners and even financial directors are guided primarily by profit. This is logical, because profit is an indicator of effectiveness. But there is one nuance: Profit does not always mean the availability of money on the account .

For example:

  • The client will pay a large order in 60 days,
  • there is “paper” revenue, but no actual receipts - no,
  • obligations to suppliers come earlier than the money comes,
  • The costs are scheduled evenly, and income comes unevenly.

As a result, even with positive profitability, the business is in a situation of lack of funds. There is a need to take loans, delay payments, inhibit projects.

Cash Flow allows:

  • avoid cash register gaps,
  • see peak loads in advance,
  • Balance receipts and payments,
  • make decisions based on real liquidity,
  • competently plan investments.

How works Proactisasle

Company Proactisasle builds the Cash Flow system as Living part of the managerial model . We do not just give tables and templates. We are building an architecture in which the movement of funds is predicted, controlled and maintained by a growth strategy.

Stages of the project:

1. Analysis of the current situation
We study the structure of income and expenses, payment discipline, management accounting, temporary lags between receipts and obligations. We determine weaknesses, sources of risks and inefficiency.

2. Construction of the Cash Flow model
We create a dynamic model reflecting:

  • Plan of receipts by day and weeks,
  • Payment plan for counterparties and categories,
  • The level of cash balance is at every moment in time.

3. Implementation of the liquidity management system
We are developing the regulations for planning and monitoring the movement of funds. We adjust the processes: who, when and how it enters data, how deviations are monitored, how decisions are made.

4. Setting up visualization and automation
We create simple and visual reports in Excel, Google Sheets or BI tools (Power Bi, Data Studio). The leadership receives a daily or weekly picture of the movement of money.

5. Forecasting and scenario analysis
Add the forecasting function to the model. Scenarios of growth, crisis, changes in prices or delays allow you to evaluate how they will behave in different conditions.

Company services Proactisasle Within Cash Flow

1. Building a report on the movement of funds

Settings of reporting by direct and indirect method, adaptation to business features, automation of calculations and visualization.

2. Settings of regular control of payments

Creation of a payment calendar, control of obligations, priority of expenses, alignment of an imbalance between revenues and payments.

3. Forecasting Cash Flow for 1, 3, 6 months

Development of a forecast taking into account seasonality, sales, contracts, credit load and tax payments.

4. Scenario analysis and stress tests

Building the models "What if": delay in payment from the client, growth of the purchase price, reduction of turnover. Readiness for unexpected situations.

5. Education and escort

Teaching the team to work with the model, the introduction of liquidity culture, support at the stage of implementation and adjustment of tools.

Advantages Proactisasle

1. Individual approach
We create a model adapted to your business, its cycles, calculation features, sales and procurement structure.

2. Simplicity and convenience
The whole system is built so that not only financiers, but also departments can use it. No overload.

3. Tools that are understandable and affordable
We work with familiar environments: Excel, Google Sheets, Power Bi. Implementation does not require expensive solutions.

4. Fast effects
You get the first version of the model within two weeks after the start. Control begins with the first days of work.

5. Companing and pre -construction
We are nearby until the model becomes an integral part of management. We help to adapt it to new conditions and scale.

Examples of results

  • After the introduction of the Cash Flow model, cash register breaks were eliminated in the wholesale trading company and for the first time in a year a positive monetary balance was formed at the end of the month.
  • In a production company, the forecast allowed in three months to reduce the need for external financing by 30 percent.
  • In the digital agency, after setting up the daily control system and payments, it was possible to increase the controllability of the projects and timely distribute resources.

Conclusion

Money is a fuel for business. But if you do not control their movement, you can stop in the middle of the way, even with excellent sales and a strong team. Cash Flow Management is not only about stability, but also about the ability to scale without panic, to invest consciously and manage confidence in the future.

Proactisasle Builds systems that help business be liquid, stable and predictable. We do not complicate, we simplify - and make finances an understandable and controlled tool.

If you want the money to come on time, it is expended reasonably, and the development does not depend on Fortune - let's build Cash Flow together.

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